Support from public authorities

The challenges of "Lyon, Lyon, city of intelligence, fashion and design"

Greater Lyon outlined several challenges that had to be taken up in order to promote the image of Lyon nationally and internationally:

	make Lyon a creative European metropolitan area, through the image of fashion and the concept of "intelligence",
	develop synergism from Lyon's strengths in the design industries, in order to find niches, and develop an identity linked to the idea of "fashion intelligence", on an international level,
	take part in the tourist and cultural activities of the conurbation, through the image of fashion.

The aim is to position Lyon as the city where technologies, concepts and new trends are born, hence a city able to capture future markets.

Greater Lyon's strategy

The strategy is based on three levels of action.

	Renewal of the existing economic fabric: the fashion sectors must be more and more creative in order to increase their development. This means supporting and encouraging the development of creativity, so that this becomes the symbol of Lyon fashion.
	International targets: new markets, such as South America (in particular Brazil), the Eastern countries, China, and Asia in general, offer opportunities for European fashion. Lyon is positioned as a reference for designers and manufacturers in these countries: companies, quality training courses, creation centers, and a merchant tradition.
	Transversality: fashion is made up of several sectors. They must be brought together to make cross-breeds that generate even more success.